If you're out there working your butt, but you feel like your words are not connecting with the right people, but probably asking yourself, what am I missing? Well, spoiler alert, it's not just about what you offer, but how you communicate it. Here's the thing. A lot of business owners overlook the power of their words.
They neglect potential clients thinking that just listening to their services, it's enough. And it's all about the features, but nothing about them. And in 2024, they're going That won't fly anymore, my friends. The words that you use can either make your clients feel like, yes, this is exactly what I've been looking for, or it can make them scroll right through past you.
Today, we're talking about how your messaging can shift from just words into something that actually connects. converts and builds lasting relationships with your clients. Hey, I'm Veronica De Polo and with more than 15 years being in Marketing Strategies, are you ready for actionable bite sized episodes about business advice on marketing, branding and messaging to take your business to the next level?
If you're a service business owner, we'll show you how to attract qualified leads and On social media and beyond will reveal the art of showcasing your brand effectively. It will uncover the best strategies to hook your audience. So they keep coming for more, say goodbye to outdated marketing strategies and embrace the power.
Welcome to the Branding Momentum Podcast.
So why words are the secret sauce? Think about it. You are out there putting your heart and soul into your business, but if you want to communicate It sounds generic. It's like talking to nobody. So what makes the difference between having crickets and having a packed full of, you know, discovery calls?
It's not just about the fanciest websites or posting the most. On social media, it is about whether your words actually speak directly to what your potential clients are actually thinking and feeling and wanting and your messaging isn't just, you know, fluff. or mumbo jumbo of words. It's your handshake.
It is your introduction. It is your promise. It is that transformation that your business provides, but it also gives them that. So when you use the right words, you're showing your potential clients, Hey, you know what? I see you and I get you and I get what you need. So let me give you a few examples so that you can speak to what they actually need.
And when I mean, I'm talking about your potential clients. I'm not talking about. anybody else. So let's say that you are a designer and if you say I offer design services, that's cool, but it's not going to hit anywhere. They're not going to feel like you're speaking directly to them. So why not flip it in a way that You say something like I create spaces that reflect your personality while you're saving time and work because that's what a lot of people actually want is either Saving time and for them to you know, I'll give you the work, but you're gonna save me time So you see the difference there.
So one is about what you do and And the other one is how it benefits them, what is good for them. Now, people are more likely to pay attention when they hear words that solve their problems. And I'm pretty sure you know this, but, and trust me when I say this, their problem isn't just, I need a, Design service.
It's, I want a beautiful home without the stress. And that is what exactly most people want in their lives. Also, let's be honest, it's 2024 and the audiences and potential clients have completely changed. Clients are smarter. They're more selective. They're looking for specialty as well. They have less time to waste.
They just don't know what to do. What do you actually do? They want to feel understood. And I want you to think about this. The brands that actually thrive are the ones that actually communicate clearly and quickly and with empathy. So your words have to have a laser focus on what your potential clients actually care about.
So don't make it about you. Make it about them. And here's a little trick if you've heard me say this before, but I'm going to repeat it to you again in case some of you are new and obviously haven't been following me for a very long time. Listen to the words your clients use when they actually describe their struggles and their goals and use those exact same words.
in your messaging, in your marketing, because this makes your potential client feel like, whoa, they totally get me because you are speaking directly their language and you're speaking directly to their heart, really. You know, in fact, if you use the exact phrasing your audience uses, you're automatically building the trust.
And it is also one of the easiest way to connect on a deeper level. That's why I always say, you know, your potential clients better than you think that you know them. So use those words because you have clients that have come from that same place and let's face it, people don't want to be sold to all the time.
They want to feel connected to the person who is behind the brand. So when your messaging feels human and relatable and speaks directly to their needs, it creates trust and trust. is what turns a casual browser into a paying client or a lead. And think about it like this, your words are the start of a relationship.
You won't ask somebody to get married with you on a first blind date, right? Unless you, maybe you are. in Vegas or something like that, but you know, you build that trust over time because your words are the bridge that makes it happen. Okay. All right. I know what you're thinking. I need more of this and you're in luck because I've put together a secret Google doc that actually It dives deep into how to turn your words into clients.
And I'm not spilling all the details here, but let's just say that it's packed with three actual strategies and a formula that you can actually start applying right now. And to get your hands on it, you just need to go to fromwordstoclients. com and download the secret document there. Or if you are very, very interested, and if you're hanging out on, on Instagram, you can actually send me a DM with the word Google or comment on any of my social media posts, the word Google, and I'll make sure that you get it.
Okay. So my Instagram handle is At Veronica DiPolo and that is V E R O N I C A D I P O L L. So let's keep this conversation going and get your words working for you and not against you. Okay. Believe me, you don't want to miss this Google doc and I'll see you when I see you. Bye. Take care.
