How to give your potential clients what they need and boost sales
Today we're going to talk about what to give your potential clients what they need and boost your sales…
And this is going to be interesting because we’re going to understand what’s the power behind a lead magnet… for those of you that are not sure what I’m talking about a lead magnet or what I like to call it - a freebie -
it can be a worksheet, a guide, a cheat sheet that you give for free to your potential or current clients in exchange for their name and email…
These were some of the questions mentioned during the episode:
You need to understand these mind shifts so that you make the best decision.
- You can create the best freebie packed with value but if that lead magnet is not aligned with products, services, and of course your online project, then what’s the point of creating that if in the end they won't convert and buy… right??
- Now, going back to your ICA, what does your ideal client want, need from your product or service to buy from you?? Remember this is not about you, this is about your ideal client…
- What type of lead magnet i can create to compliment, or as I like to say the cherry on the top that is 100% aligned with your products, services you have right now and ultimately the online project you want to sell them in the future or right now…
1) make sure you can deliver your freebie for immediate download and they can take action
2) make sure your guide, sheet cheat, shows the what!! NOT the How - Ultimately you want to save, the How you actually do it, when you’re ready to sell your online project…
Remember to go back to where these questions were presented during the episode and listen to the examples, so that you better understand how you can create the best Lead Magnet and boost sales.
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Links mentioned in this episode
ICA - Know your Ideal Client
https://bit.ly/3aGObI0
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