Proposals That SellÂ
Most proposals don’t fail because of design.
They fail because they don’t guide a decision.
This service builds a proposal system you can reuse for every future prospect, so your proposals feel clear, specific, and hard to stall, without sounding salesy.
What this includes
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Prospect Questionnaire you use in meeting 1 or 2, so you capture the prospect’s priorities and decision criteria in their own words
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Proposal Template (Google Docs) structured to guide a clear yes, with sections that stay consistent and fields you adapt
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One completed proposal example built from a real prospect or a past project
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Two review calls
Call 1: kickoff, review your current proposal, confirm what you sell and where deals stall
Call 2: I present the full system, we refine it together, and you leave knowing how to use it immediately
What you leave with
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A proposal structure that leads decisions instead of delays
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A questionnaire that captures what prospects actually care about
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A reusable template so you stop rewriting proposals from scratch
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Clear language that makes your offer easier to say yes to
How it works
Kickoff call first. Then I review your current proposal and build the questionnaire + proposal structure.
In week two we meet again, I present the full system, we refine what needs refining, and you leave with something you can reuse immediately.
Default delivery is Google Docs. If you already work in Notion, it can be delivered there.
Important
This service focuses on proposal structure and language.
If you want visual design for the proposal, I’ll give direction, but implementation stays with you or your designer.
After you purchase
You’ll receive an email with:
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a link to book your kickoff call
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where to upload your current proposal